We’re still not able to run Paid ads and go nuts with drawing attention to cannabis companies. No big signs and your audience must be 70% over the age of 21. We may not be able to run an adwords campaign, but we can blog like crazy and build our SEO. The marijuana customers in Colorado are very educated, they know that some dispensaries are selling garbage weed. There are also little sketchy shops most of us would rather avoid. That’s why it’s so important to work the SEO and then present an image that is inviting to your potential clients. We want to know that we’re going to get fair prices on incredible products that are well grown and cured. Once you have won a customers faith and confidence you’ll have yourself a customer for life.
That’s why you want to present yourself online correctly, because that’s where the marketing battle is won. People are going to find you in their search, then they’re going to check out your website and if it isn’t up to par they are gone. Having a lame website is like buying weed full of chemicals, it seems like it would work but it’s not worth the unintended negative consequences and leaves a nasty taste in your mouth.